Interact with your audience through touch.

Touch screens open up more opportunities to connect and engage with your customers with very specific on-demand needs. Responsive websites can only take your business so far and can put a significant and unnecessary strain on a small screen.

Building a dedicated touch enable website has significant performance improvements delivers a more accurate message for users whose needs on a touch screen normally differ when using a desktop device. Combined with our comprehensive mobile strategy and device specific UI and UX design you can provide an amazing mobile experience for smartphones, tablets and touch devices for mobile applications and mobile sites.

Mobile Content Optimisation

Ensuring a mobile-first content optimisation strategy to target users with differentiating needs compared to a desktop experience.

Touch Orientated Design

The point and click not being relevant combined with limited screen real-estate means touch orientated interaction design and effects needs to be smooth and purposeful.

Mobile Apps and Programs

Device-independent or native apps, for smartphone or tablets, are powerful tools to improve business efficiency and customer engagement on any platform.

 

November, 2016

Google begins Mobile-First Indexing so what does this mean for you and your website?

In early November 2016, Google announced the first rollout of its new mobile-first indexing platform to provide different, but more "accurate" search results for mobile devices. This indicates the next big shift towards dedicated mobile platforms since Google first announced algorithm changes to flag "non-mobile friendly" websites in early 2016. In early November 2016, Google announced the first roll out of it's new mobile-first indexing platform to provide different, but more "accurate" search results for mobile device. This indicates the next big shift towards dedicated mobile platforms since Google first announced algorithm changes to flag "non-mobile friendly" websites in early 2016.

That means beyond 2017, new strategies need to be developed to better optimise content for mobile specific devices, signifying a shift away from responsive websites or alternative moving towards a mobile first implementation process.

Google writes:

Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site's content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we're going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

In the short-term as long as websites are mobile-friendly you will not see any drastic change.

However, based on precedence we expect to see a slow preference towards online businesses with dedicated mobile sites, and mobile optimised content.

As we move toward context driven websites this is a natural progression for Google with the other major search engines guaranteed to follow. This can only mean better results for your customers and for your business, which will continue to weed out irrelevant sites, giving you more opportunity to be rewarded for providing a better online experience.