Social media management can be SOOOO time-consuming. But luckily there are many ways to give your social media marketing a little boost and improve
your social media profiles in just a few minutes. Give making some quick tweaks can make lots of benefit for the long term.
Optimise your bio copy
The "snippet" of your a profile is the first things most people see. It’s important to think about what you’d like this copy to say about
you or your brand. Don't think about how you can insert SEO keywords. Be specific about what you want to tell a human and what you want to
me known for.
It’s also worth however to contemplate what people might search for if they don't know you. Search is becoming increasingly powerful on social
media, and if someone is looking for an individual or brand in your niche, then you want to show right up.
Check all your profile images are the correct sizes
A Super essential part of social media marketing. In just a few minutes you can fine-tune your profile image and ensure it fits within the
recommended dimensions on each platform.
Most social media sites will crop or stretch an image to fit within the allotted window, but if you want to make the best impression possible,
it’s worth optimising your images before you upload it.
These most common (and recommended) profile sizes:
- Twitter profile photo: 400×400 pixels
- Twitter header image: 1,500×500 pixels
- LinkedIn profile photo: 400×400 pixels
- LinkedIn logo: 400×400 pixels
- Instagram profile picture: 180×180 pixels
- Facebook profile picture: 180×180 pixels
- Facebook cover photo: 851×315 pixels
Plan some new post ideas
Consistency is an essential ingredient of any social media strategy, but it can get very tough to continually produce high-quality content
every day (or even multiple times per day). When you have a few spare moments, you could open up a notepad or new document and write
down every social media post idea that comes to mind. An unfiltered brain dump like this can be an excellent way to come up with some fresh
ideas and keep your content rockin’.
Reshare a successful post
If you only share your most popular content once, you could be missing out on a lot of clicks and engagement. Something we like to do at
Buffer is re-share our most popular social media content. To discover our most popular posts, using an analytics tool can help
with this but more commonly check with the profiles that are most related to your business and have meaning to your customers.
Engage with the community
This is the no-brainer, but just five minutes a day can really drive up your traffic. A quick comment on a post or photo can throw your
handle in to the universe to be discovered by other like minded people. Be selective though! Make sure the pictures or post has relevance
to your businesses. A dog lover is unlikely going to be a active follower of #iheartkittens